Dunedin-based TracPlus has developed some really sexy technology that lets you track nearly anything, anywhere. Recent high-profile examples include those poor Aussie kayakers who nearly didn’t make it to New Plymouth earlier this year and a team climbing Mt Everest. But the same technology is being used by the military, rescue services, and commercial aviation all over the world, including Antarctica.
They’re ready to expand rapidly now, and are looking for investment to make this happen.
The Pitch:
TracPlus is a global tracking service that allows you to keep track of your aircraft, vessels and vehicles, no matter where they are in the world.
TracPlus is a proven, secure and mission critical tracking solution that seamlessly integrates global tracking data from diverse land, sea and air assets in real time, and delivers that information to wherever it is required. TracPlus delivers a single, comprehensive and real time “big picture” view of all relevant mobile assets and external data sources, to enhance safety and dramatically improve overall mission effectiveness.
TracPlus is hardware, network and software independent, allowing customers’ complete freedom of choice in how they use TracPlus and how they share their data with the world. TracPlus is now a proven technology in the aviation and emergency management and coordination markets.
Accomplishments to date:
- Initial Product Launch in August 2007
- Secured excellent set of customers including US Department of Defence, Resource Coordination Centre NZ, St John Ambulance, Australia Search and Rescue, Coast Guard NZ, Dallas Aviation
- Currently operating in 12 countries including Antarctica
- Mission Critical infrastructure, only NZ provider to guarantee 99.999% server uptime
- One of only 14 NZTE sponsored companies for CEBIT Hannover 2008
- $100,000 NZTE grant approved for US market development
- NZ country winner of the Technium Challenge, the Business Planning Competition for High Growth Technology Businesses
Development plans:
- Formally establish US office and support resource Develop high quality North American and Australasian map sets
- Develop strategic relationships arising from trade presence at CeBit Hannover 2008
- Launch officially in North America at National Business Aviation Association (NBAA) 2008 trade show in Orlando, Florida in October
- Scope revenue and operations model for other potential channel partners
- Develop TracPlus™ 2.0 to secure a market leading position
- Create significant new sales growth in the North American and Australian markets
- Finalise strategic relationships currently in negotiation
- Pay for IP purchased from Daestra
Target markets are:
- Commercial aviation tracking and flight following;
- Commercial and recreational maritime tracking;
- Commercial terrestrial tracking;
- Rescue operators and coordination services;
- Military support (Naval and Air & Surface elements)
Key Challenges:
- Achieving traction in overseas market, especially USA
- Absorb hardware centric competition by supporting their hardware and “complete their package” with software and service
- Absorb solution-centric competition by replacing their Iridium/Satamatics providers so they can retain margin and improve their offering
- Develop recurring revenue stream from software and services
Principals & Previous Experience:
Chris Hinch: CEO/CTO and Founder - BSc (ComSci) Held key technology positions with Dunedin City Council and Animation Research Ltd, securing national and international Innovation awards for those companies and their customers. Qualified pilot and published aviation photographer.
Mike Hanning: VP Sales and Marketing - spent the last 15 years in Australasia, holding senior positions with Bridgestone (Japan HQ), Sportstec Ltd, and his own company MPN Kaimanawa Ltd.
Harlan Hamlin: President, TracPlus USA - private instrument, multi engine rated pilot with over 5,000 hours of flight experience. Held senior positions with Flight Explorer, Satellink Technologies, AT&T Wireless, and Verizon Wireless.
Patrick McLauchlan: Regional Manager - twenty years experience in business development, sales and marketing in offshore markets including USA, Asia, India, Bangladesh, Sri Lanka, Pakistan, UAE, and Iran. Experience and expertise in dealing with Fortune 500 customers and Governmental agencies.
What they want from investors:
NZD 2,000,000 in this round. Chris Hinch says they’re particularly interested in “shareholders who bring passion and experience to the table” who will become engaged.
Dave’s Commentary:
These guys seem to have a lot going for them: world beating technology, the right kind of awards, a seasoned management team with extensive international experience, established international market demand, and a reliable first-generation product. $2M might seem a lot for the Angel market, but they’re under no illusions about how much it’s going to cost to make this product fly globally, and they claim to be able to achieve a revenue stream of $30M without further capital. So it might be time to pick up the phone my friends, and start aggregating …
Contact details:
Chris Hinch
Chris.Hinch@tracplus.com
Tel: +64 21 535 294
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