USPLUS: Hyperlocal social networking
One of the big criticisms of the Internet is that while it can connect us instantly to any far-flung corner of the planet, it does so at the expense of our local relationships. As people spend more time looking at their screens, and interacting with people on the other side of the world, they can feel increasingly disconnected from their neighbourhoods, their local communities, and their local social milieu.
We’ve seen some so-called hyperlocal social networking sites overseas, such as i-neighbors, EveryBlock, outside.in and Yelp. They all function mainly as news or review sites, and do little to build real local social capital. If we want to live in a connected society, then we need to actually connect with each other as individuals and as groups. Enter USPLUS, a web-based initiative which aims to encourage groups, clubs and teams to list their focus purpose and associated details, promote their activities, network and grow.
The Pitch:
USPLUS is a place on the Internet for groups, clubs, and teams that provides:
- A free listing service, and over time a valuable resource for finding local activities worldwide.
- An easy to use solution for people to seek out group-based activities.
- A website (or add-on to their existing website) for groups to promote their activities and events.
- A Social Network to meet friends and make connections around real common interests.
Unlike many other social networking sites, USPLUS focuses on and captures group dynamics. People can be active or passive group members but still get value from and feel like they belong to their USPLUS community.
Accomplishments to date:
- Company set up in December 2007
- Appointed Board of Directors and Management Team
- Domain name secured
- Beta web site launched
Development plans:
- Market the site to an Australasian user base
- Develop features to maximise usability and stickability
- Search Engine Optimisation
- Target potential local interest groups with national exposure
- Develop premium service with subscription system
- Develop localised advertising system
- Get grassroots traction
Revenue model:
Advertising and subscriptions
Key Challenges:
- Establishing “street cred” with grassroots communities
- Scaling quickly enough before competition develops
- Pricing model in an untested market
Principals & Previous Experience:
Peter Cahill, Managing Director: Peter has experience in introducing digital technology into an analogue world, having done so in the prepress industry. Peter has also run a small full-service advertising agency, Fraser-Cahill Communications, and has experience in business management and the comms industry.
Ben Marino, Technical Director: Ben is a certified Microsoft Certified Solutions Developer, and has worked for Telecom and Sky City. He recently achieved a Media Design School Diploma of Internet Architecture and Development, graduating with honours and gaining an industry award for database design.
What they want from an investor:
- NZD 300,000
- Mentorship around Social Media and Marketing
- Access to networks which will help get exposure to at the right time
Dave’s Commentary:
USPLUS is a young company with a big vision. There is a huge gap in the market for local communities to integrate online, and for groups and clubs to communicate with their members. As the print-based news media’s demise accelerates, people will increasingly look online for local information. USPLUS has the opportunity to become the go-to resource for this kind of information.
Contact details:
Pete Cahill
pete@iqd.co.nz
Tel: (09) 3599 005
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