VortexDNA looking for USD 10M

VortexDNA have graduated out of the Angel space, and are now looking for offshore VC.  Stuff.co.nz ran an article today saying that VortexDNA are ready to take the jump overseas, and are looking for USD 10M to do so.  The money will be spent on “expanding and opening offices in New York, London, Moscow and Singapore.”

VortexDNA have built an engine that analyses human behaviour and encapsulates “purpose, focus and life values” in a 7-digit number, which they claim is an accurate predictor of future behaviour.  Their current main target market is the insurance industry, but they say their technology is applicable to e-commerce, advertising, television, search, and just about any area where the prediction of human behaviour would be useful.

They’ve also been kind enough to publish their detailed notes from X|Media|Lab Wellington on their blog.

Good work, guys!