Trade sale opportunity: placemate.co.nz

The Pitch:
PlaceMate is a guide to find shops and services (like hairdressers, fitness centres, beauty salons etc), with an abundance of personal insights. It is informative, welcoming and fun. It enables users to find shops, services, night entertainment and restaurants using various search criteria, rated and ranked by real customers. PlaceMate also links users to users with a similar taste: “Users that rated this service high, also liked….”.

Business Model:
Based on selling low cost advertisement spots ($9.99/month), highly targeted by publishing them on the relevant pages. Unlike other websites, the advertisement spots are estatically integrated in the site; adding to the usability instead of anoying users.

Technical details:
Includes an extensive CRM system, making data import, editing and maintenance easy. It’s easy to expand to other cities by the import function, allowing databases bought from local yellow or white pages to be
imported. Currently it contains about 7000 restaurants covering all of NZ and 1200 shops (in Wellington). PlaceMate is still in the process of being developed, though in its final stages.

Next steps:
Due to family circumstances, the entrepreneurs are moving back to the Netherlands, where they will continue expanding the PlaceMate model. However, in NZ the site really needs to be brought to the next level. They have put the business on a TradeMe auction.

If you have a CEO who would like to take this on, it could make a nice investment with an interesting business model at a very low buy-in price.

Contact:
Debra Aurich
Tel: 021 1904605
Email: debraurich@gmail.com

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