Greg Cross on why relationships matter in angel investment

Greg Cross, Chair of NZTE’s Beachheads Advisory Board, MD of Cross Ventures, and all-round experienced investor and entrepreneur, has started a series on angel investment in the NZ Herald today.

His core theme is that ”Like most things in life, being clear about your goals and having a plan to achieve it is pretty much the only way to maximise your chances of success.”

Greg argues that like any sales process, it’s a good idea to start developing relationships with potential partners well before you intend to bring them into play, and being able to prove your ability to deliver on commitments.

That’s excellent advice for entrepreneurs, and we look forward to reading the rest of the series!