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Kia ora koutou. Hello and welcome to episode 12 of NZAngels.com, a guide to raising angel

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investment in Aotearoa, New Zealand. I'm Dave Moskovitz, one of New Zealand's most experienced

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angel investors. And this is Episode 12: What does great look like?

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CONTENT WARNING: This episode involves not much talking on my part and quite a lot of work

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on your part. Sorry, not sorry. Imagine that your venture goes really well.

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Timing and luck seem to be with you. Customers love you and sales are growing steadily. Your

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business is "default alive". Board meetings and investor calls are a pleasure. You rediscover

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weekends and even get an occasional holiday. You did it! Ka pai! Congratulations!

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Back in episode 6, you planned out your "so what", your purpose for your business and for

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yourself. You feel like you're starting to deliver on both. But what does your business

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look like at this scale? Let's get straight into the mahi. Part one

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of your homework is to write a page or so describing what your business will look like

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when it's successful. Customers, products, channels, revenue, competition, locations,

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staff, supply chain, investors, include anything you like in here. Don't put too much time

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into this as "good enough is good enough" and it's going to change each time you pivot.

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But you'll notice that some things stay constant with each pivot and those are the things to

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pay attention to, and the things that you can describe to prospective investors when

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they ask you about your aspirations at scale. Most founders start out with a grandiose vision

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and bite off a small piece of it to start out with, your minimum viable product or MVP.

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Each successive bite is a step toward achieving that vision. As you achieve scale, are you

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still doing the same thing you were when you started? Or like an insect, will you have

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had to go through several stages of metamorphosis, egg, larva, pupa, adult, in order to get there?

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Part two of your homework is to draw out a visual roadmap of how you get from where you

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are now to the vision you wrote in part one. Again, don't spend hours working this out.

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A rough sketch will do and will surface some of the details that you'll want to start looking

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into. And like the vision, your roadmap will change with each pivot, but there will be

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some constant things as well. And these are worth putting some research into. And when

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investors ask you, "how are you going to do that"? You'll have some answers ready.

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Part three of your homework is to get out of the building and share your vision and

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roadmap with people you trust. Find at least one each of the following: Customers, or potential customers,

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suppliers, suppliers or potential suppliers, co-founders, employees or potential ones,

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investors or potential investors, mentors or potential mentors and other founders.

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If you don't know any other founders, now is a great time to find some, perhaps through

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meetups, your local economic development agency, your university, local angel network, Startup Aotearoa...

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If you've made it this far into this podcast series, you're serious and you'll really appreciate

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the support of your peer founders as you get further into your founder journey. Your peers

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will appreciate your support too. You want to be able to confide in people on the same

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terrifying and exhilarating startup roller coaster ride as you're on.

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Keep notes on what they say. Pay attention, but not too much. And always remember it's

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your company. Don't get caught in advice whiplash and stay focused on your purpose.

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Take every piece of advice that you get with several grains of salt.

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Do your vision and roadmap stack up with other people? Which bits resonated the most? Which

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bits drew the most incredulous chuckles? How do you tell the story better? Your investment

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pitch is part of a bigger story and you need to start getting really good at telling it.

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Well, I'm going to leave you with that. You have quite a lot of work to get through. Today's

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pithy quote is, "good enough is good enough". Now, even with the help of your AI friends,

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you're unlikely to be able to achieve your vision all by yourself. You're going to need

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a team. Your team is probably the most significant thing an investor is going to look at when

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evaluating your investment opportunity, especially at seed stage. And that is the main subject

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of our next episode. So until then, ka kite.

