If everything goes well, what does your business look like at scale? Your investment pitch is part of a bigger story, which you need to get really good at telling.
Building a startup used to involve Steve Jobs level intuition and magic. Customer Development and Lean Startup heroes Steve Blank and Eric Ries turned building startups into a scalable repeatable process, through talking to customers and applying the scientific method. Your startup is a science experiment. Learn how to reach product-market fit before your resources run out.
There are no facts inside the building, so get the hell outside. – Steve Blank
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