Tag: CAC

  • Episode 11 – Go To Market

    This episode covers market sizing and Go-To-Market (GTM) strategy for seed-stage startups, which is frequently the weakest link in an investment pitch.

    The equation that investors are looking for is: $1 of investment in, significant multiple of revenue out.

    Read the full post, including homework and a transcript…
  • Episode 10 – Metrics

    This episode explains why metrics matter when raising investment and which ones founders should track. Its central message is that founders should keep a minimal, focused set of measurements appropriate to their company’s stage rather than tracking everything. It surveys the key SaaS metrics investors care about and warns that any numbers put into a pitch become targets for which a founder will be held accountable.

    [Your North Star metric should be] the number that predicts revenue, the moment of value delivery.

    Read the full post, including homework and a transcript…